SEO Expert in Pokhara, Nepal with a proven track record of over 2 years in enhancing website performance and achieving organic growth via technical and content-driven strategies. Proficient in conducting thorough keyword research to pinpoint valuable targets, analyzing site structures, and optimizing page elements for search engine crawlers. Skilled in interpreting analytics data to drive informed decisions.
Key Areas of Expertise Includes:
- Continuously optimizing on-page elements such as page structures, URLs, headings, ALT text, and content to maximize crawlability and indexation.
- Addressing technical SEO issues through comprehensive site audits and implementing enhancements like site indexing directives and XML sitemaps.
- Conducting site audits utilizing tools like Screaming Frog to identify and rectify crawl errors and technical hurdles, including implementing schema markup and indexing directives.
- Leveraging tools such as Spyfu, The Hoth, Ahrefs, and Google Keyword Planner for thorough opportunity analysis and ranking assessments, alongside tracking keyword performances in search engine results pages (SERPs).
- Monitoring and analyzing website traffic using Google Analytics, including setting up goal and conversion tracking, and identifying optimization prospects through GA insights.
- Strategizing and optimizing content by aligning topics and pillars with target keywords, overseeing content creation, and implementing topic clustering strategies for enhanced search visibility.
- Collaborating across departments including marketing, product, UX, and engineering teams to align and execute cohesive SEO strategies.
- Remaining updated on the latest Google algorithm updates and industry best practices through reputable sources like Search Engine Journal and Moz.
- Regularly monitoring rankings across key keywords and categories, and providing comprehensive reports on SEO key performance indicators (KPIs) such as organic traffic, leads, and conversions.